Custom Fields - Use Cases

In the fast-paced world of e-commerce, the ability to precisely and attractively present product information can be a game-changer. Ergonode's Custom Fields feature offers e-commerce businesses the tools to enhance their product listings, leading to improved customer experience and potentially higher sales.

Some of the possible use cases include:

GPSR regulation

Read more about GPSR on our blog here.

Using custom fields, you can create descriptions for manufacturers and brands, or provide detailed information about a contact person, enabling you to store essential data, e.g., from the perspective of the GPSR regulation. Example attribute: gpsr_responsible_person

Custom fields - gpsr_responsible_person

You can also provide details about the hazards associated with the product composition by presenting descriptions or icon symbols.

Example attribute: gpsr_risk_warning

Custom fields - gpsr_risk_warning

Thanks to custom fields, you can also easily store manufacturer information such as logos, contact details, country, and description.

Example attribute: gpsr_producer

Custom fields - gpsr_producer

Other possible uses of custom fields include but are not limited to:

Detailed Product Categorization:

Custom Fields allow e-commerce platforms to go beyond basic categorizations. Imagine being able to attach specific icons, color codes, and in-depth descriptions to each product attribute. This level of detail helps customers understand products better, making their shopping experience more intuitive and satisfying.

Visual Appeal and Clarity:

By using icons and color fields, products can be represented visually, making it easier for customers to identify key features at a glance. For instance, an icon could represent an eco-friendly product or a color field could quickly inform the customer about the variety of color options available.

Enhanced Search and Filter Capabilities:

Custom Fields can improve the functionality of search and filter options on e-commerce sites. With more detailed attributes, customers can filter products more effectively, finding exactly what they need quickly. This precision can lead to a more streamlined shopping experience, reducing bounce rates and increasing the likelihood of a purchase.

Tailored Product Recommendations:

With richer attribute data, e-commerce sites can offer more accurate product recommendations. By understanding the finer details of each product, the recommendation algorithms can align more closely with customer preferences and browsing history, leading to increased engagement and potential upsell opportunities.

Improved Inventory Management:

For the e-commerce business itself, these detailed attributes facilitate better inventory tracking and management. By having a comprehensive view of product specifics, businesses can manage stock levels more efficiently, plan for future inventory needs, and even predict trends based on detailed attribute analytics.

Competitive Edge:

In a market where differentiation can be key, the ability to present products with enhanced details and visual elements can set an e-commerce platform apart. This level of detail in product information management not only attracts customers but also builds trust and brand loyalty.